My company, Sin Hin Frozen Food Pte Ltd" renamed & registered on 1996, previously known as "New Long Food Ltd" was founded by Mrs Fang Chen Chun in 1983. The business started with a paid-up capital of S$700,000 and it has since increased to S$1 million.

During the first 13 years of our business, we focus on distributing and selling frozen seafood such as shrimps, crabmeat, scallops, black codfish and froglegs etc in Singapore.

In 1996, we expanded our business by exporting to the Asia, American, Australia, and European markets. Sales from the overseas markets has far exceeded the local market and has been the major contributor to the overall company's profit.

In the year 2002, we had invested more than US$1 million, to start a processing factory in Medan Indonesia as part of our bid to prepare for expansion in business. The factory started operation on Feb 2003,  processing shrimps such as cooked & peeled, sushi ebi, headon, PUD shrimp etc. After production, we will sell to other countries eg. Japan, USA, Europe etc. For Australia, we will sell directly to Aqua Star Pty Ltd as he's our main distributor to help to open our products into the australia market. The annual sales value is over S$2 millions.

Mrs Fang Chen Chun , Manger Director